COMM 1841 - Introduction to Public Relations

(3 credits) 2 hours lecture, 1 hour tutorial Lecture, Tutorial

This course will provide students with an overview of the field of public relations and environments in which practitioners work. Public relations will be considered from the perspective of human communication theories. Students will also learn the history and role of public relations in different organizational settings, and all key components of the public relations process from both a theoretical and practical point of view. Issues facing the practitioner and the industry will also be discussed.

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