Apr 27, 2024  
2017-18 Academic Calendar Mount Royal University 
    
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2017-18 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

COMM 4849 - Fund Development and Corporate Philanthropy


(3 credits) Online Online
This is a senior-level course for public relations students, covering two aspects of social public relations - raising funds and creating programs that give financial resources away. This course covers such areas as: understanding government regulations, corporate giving guidelines, accessing funding agencies, understanding the options for fund maintenance, market and audience research, ethical considerations, and the public relations activities required to establish, maintain and promote partnerships with key stakeholders.

Prerequisite(s): COMM 4892  or consent of the department.
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