Mar 29, 2024  
2019-2020 Academic Calendar Mount Royal University 
    
2019-2020 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

BMST 4403 - Media Entrepreneurship


Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Lecture
Media students today face a much different employment and business environment than their predecessors. This course introduces entrepreneurship by exploring the emerging range of business models in the media industry. Students will learn about entrepreneurship and innovation as they develop a business plan for their own potential media ventures, deploying a practical framework that integrates research, practice, and case studies. Innovation in the media-sphere will be considered across a range of digital media applications, including - but not limited to - independent production, crowd-sourcing, freelancing, native advertising and branded content

Prerequisite(s): JOUR 3729  or both of BMST 3403  and BMST 3405 .
Fall Schedule
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Spring Schedule
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