Apr 13, 2021  
2019-2020 Academic Calendar Mount Royal University 
2019-2020 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

BMST 2402 - Media Marketing and Advertising

(formerly COMM 2402)
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Lecture
This course covers the theory and practice of marketing and advertising in the media industry, including audience demographics, branding and promotion. Course work will include research, case studies and campaign development.

Prerequisite(s): BMST 1401 BMST 1402 BMST 1404 BMST 1405  and BMST 2400 
Fall Schedule
Winter Schedule
Spring Schedule
Summer Schedule