PUBR 4841 - Strategic Communication Planning

(formerly COMM 4841)
Credit(s): 3
Lecture Hour(s): 2
Lecture Hours Schedule Type: Lecture
Tutorial Hour(s): 2

This course is designed to build on material covered in the Public Relations Management and Work Experience I courses. Students will increase their understanding of strategic and operational planning concepts in the public relations context by offering consulting services to clients. Working in groups, students will review business plans, conduct a communications audit and write a comprehensive communication plan to assist their client organizations in achieving organizational goals.

Prerequisite(s): Both of PUBR 3847 and PUBR 4891 ; or consent of the department.
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