Dec 12, 2024  
2021-2022 Academic Calendar Mount Royal University 
    
2021-2022 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

PUBR 3855 - Research Methods for Public Relations

(formerly COMM 3855)
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture
This course develops competence in major forms of research including the use of surveys, focus groups, content analysis, and the use of existing information accessed through libraries, online databases, and other computer-based search tools. Elements of descriptive statistics as they apply to the analysis of survey design are reviewed. The course provides instruction and hands-on practice in conducting communications research and communicating the findings as a fundamental part of the public relations profession.

Prerequisite(s): PUBR 1841  and PUBR 2849 
Fall Schedule
Winter Schedule
Spring Schedule
Summer Schedule