PUBR 4847 - International and Intercultural Public Relations

(formerly COMM 4847)
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Online
This is a senior-level course for public relations students. Students learn the essential elements of effective public relations activities in an international and intercultural context. They examine those elements through the relevant policies and activities governing public relations abroad including marketing, advertising, cultural diversity issues, legislation and government regulations, as well as new communication technologies, financial markets, ethics, international labour, and workplace issues.

Prerequisite(s): One of PUBR 3841, PUBR 3843, or PUBR 3851.
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