MKTG 3558 - Navigating Marketing Trends

Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
The marketer’s ability to understand complex issues today and anticipate a change in the future drives competitive advantage. In this course, students will have the opportunity to understand how to determine the relevant contextual variables that impact strategies, such as the size and culture of the business, the nature of the industry, the competitive dynamics, and the relevant political, legal, social and technological trends. A key outcome of this course is the interim evaluation and refinement of a student’s co-curricular professional portfolio and associated professional development plan.

Prerequisite(s): MKTG 3258.