MKTG 4850 - Professional Brand Studio

Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
In this design-driven senior course, students will be asked to create effective, meaningful and aesthetically-inspired projects in a marketing agency atmosphere. Marketing communications objectives are framed with a community-based client. Students are expected to produce a major portfolio-quality project, including a unique statement of practice, highlighting their creative abilities and professional intent as they enter the marketing profession.

Prerequisite(s): MKTG 3450 and MKTG 3550.