Nov 10, 2026  
2026-2027 Academic Calendar Mount Royal University 
    
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2026-2027 Academic Calendar Mount Royal University

MKTG 2154 - Professional Selling


Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Lecture
This course provides an in-depth study of the sales process: prospecting, presenting, meeting objections and closing. Emphasis is placed on understanding the sales process and developing the skills necessary for successful selling. Using information access and retrieval skills, a complete sales presentation is developed and presented to the class.