Nov 10, 2026  
2026-2027 Academic Calendar Mount Royal University 
    
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2026-2027 Academic Calendar Mount Royal University

BMST 2402 - Media Marketing and Advertising

(formerly COMM 2402)
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Lecture
This course covers the theory and practice of marketing and advertising in the media industry, including audience demographics, branding and promotion. Course work will include research, case studies and campaign development.