COMM 3738 - Research Design and Methodology

(formerly COMM 4747, COMM 3737, JOUR 3737)
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Lecture

The Media is presented daily with the results of polls, surveys, clinical trials and other research projects by individuals and organizations seeking to have this information published or broadcast. Students in this course will consider structural and ethical aspects of how such projects are organized, including issues of reliability and generalization, and an array of theoretical and epistemological approaches used to conduct research in the social sciences.

Prerequisite(s): COMM 2500.