MKTG 3850 - Digital Marketing Studio

Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Lecture
This course examines current trends in digital marketing. Students will learn how to strategically use a variety of digital marketing tools and tactics to capture consumers’ attention and achieve marketing goals. This course will explore a variety of topics such as content marketing, search engine optimization, email marketing, paid search, etc. as part of a larger digital marketing strategy.

Prerequisite(s): MKTG 3258 and MKTG 3550