Apr 19, 2024  
2018-19 Academic Calendar Mount Royal University 
    
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2018-19 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

LSCM 3307 - Introduction to e-Business


Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Lecture
This course examines the impact technological changes have made on the face of business. This course encompasses Internet technology, the nature of e-business competition, and underlying economics of e-business to provide a comprehensive look at how businesses survive and thrive on the Internet. Topics include web and Internet fundamentals, e-business models, customer interface, and marketing and e-business strategy.

Prerequisite(s): MKTG 2150  or consent of the department.
Fall Schedule
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Spring Schedule
Summer Schedule