Sep 27, 2021  
2020-2021 Academic Calendar Mount Royal University 
2020-2021 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

General Management, BBA

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The Bachelor of Business Administration - General Management major is designed to offer students flexibility in program design and transferability. Students pursuing a General Management major may choose from a variety of business courses with the intention of obtaining a general business education. In addition to the 16 required core business courses, students may choose any 10 courses offered by the Bissett School of Business. These may include Accounting, Entrepreneurship, Finance, Human Resources, International Business, Marketing, Social Innovation, Supply Chain Management, and Aviation. Students may also choose other courses from outside the Bissett School of Business to complete this 10-course requirement. Students are strongly advised to consult an Advisor before choosing courses in the completion of a General Management major.

Bachelor of Business Administration

The foundation of the BBA in General Management includes 16 required core business courses, a total of 10 business specific courses and/or elective courses, 10 General Education courses, and four elective courses, for a total of 40 courses over four years. Students pursuing a concentration will complete 10 specific courses as defined by the requirements for that concentration instead of the 10 business specific/elective courses.

General Education Requirements

Ten courses must be completed to meet the General Education requirements to graduate with a Bachelor of Business Administration. 

  1. Four courses will be taken at the foundational level: one from each of the thematic clusters. 
  2. Three courses will be taken at the second tier: no more than one from each of the thematic clusters. One of these courses must be from the Numeracy and Scientific Literacy cluster.
  3. Three courses must be taken at the third tier, selected from at least two of the thematic clusters.


Additional Course Requirements

Students must complete an additional 14 elective courses OR four elective courses and one of the below concentrations.


Students enrolled in the General Management major have the option to complete one of the two concentrations in Innovation and Entrepreneurship or  Social Innovation.

Concentration in Innovation and Entrepreneurship

The concentration in Innovation and Entrepreneurship is designed to graduate curious and entrepreneurial minds who are innovative drivers of business development in dynamic, growth-oriented companies that they join or start. This experiential program will go beyond teaching mindset and business models, to executing product and business development strategies for the commercialization of innovative ideas. The Entrepreneurship concentration prepares graduates to either join an organization in a customer-facing role with unlimited potential or start their own business.

In addition to supporting students to start their own ventures following graduation, the Entrepreneurship concentration prepares graduates for careers across small and medium growth-oriented enterprises in a variety of positions including business development, sales, product development, and product management.

The BBA - General Management Major, Innovation and Entrepreneurship concentration also includes a Co-operative Education option.

Concentration in Social Innovation

The concentration in Social Innovation is designed to provide graduates with a clear practice to lead, design, and execute high impact, transformative change in our communities. Empathy, creativity, consent, and courage form the bedrock of the science of social change and can be applied whether graduates envision joining the commercial sector in a values-driven organization, plan to participate in the public or civic sector, develop a new to world social innovation or enterprise that addresses a persistent systemic problem, or engage at the forefront of reconciliation and resurgence in First Nations, Métis and Inuit communities across Canada.

The concentration in Social Innovation consists of 10 courses, eight of which are required courses and two of which is chosen from a list of options.

The BBA - General Management Major, Social Innovation concentration also includes a Co-operative Education option.

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