Jun 22, 2024  
2023-2024 Academic Calendar Mount Royal University 
2023-2024 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

Marketing, BBA

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Professional marketers navigate the dynamic world of brands, evolving consumer attitudes, emerging design trends, innovation, and the global marketplace.

Gain the knowledge needed to become a marketing professional who can effectively blend insight, strategy, and creativity to help bring extraordinary products, services, experiences and campaigns to the marketplace.

Mount Royal University is educating marketers who use market intelligence, design and implement integrated branding programs, design experiences, create marketing plans that capitalize on opportunities, and apply emerging technologies.

Upon graduation, you may find careers in a variety of areas. You may guide the strategic and creative direction of corporate brands in large organizations, find placement in advertising agencies in Calgary, or help build identities from the ground up for start-ups and social ventures. Mount Royal’s marketing program will prepare you to work in a variety of sectors including oil and gas, tourism, healthcare, retail services, manufacturing, nonprofit, agriculture, and government.

Applying theory through practice

To ensure our graduates are ready to take their place in the profession, marketing students are required to complete verified professional and volunteer experience linked to the learning outcomes of the degree. This experience not only puts newly learned skills to work, but also expands the students’ professional network and builds confidence. Marketing students have the flexibility to identify and choose the experiences that align with both their professional and personal goals.

Note: All professional and volunteer experiences will be subject to verification through a student’s professional portfolio.

For additional information, please review the minimum professional and volunteer experience requirements with the department chair.


The foundation of the BBA includes 16 required core business courses, 10 major courses, 10 General Education courses, and four electives, for a total of 40 courses over four years.

Two of the following

All BBA - Marketing major students must complete two of the following option courses (exceptions require departmental approval).


Students must complete four electives courses.

General Education Requirements

Ten courses must be completed to meet the General Education requirements to graduate with a Bachelor of Business Administration. 

  1. Four courses will be taken at the foundational level: one from each of the thematic clusters. 
  2. Three courses will be taken at the second tier: no more than one from each of the thematic clusters. One of these courses must be from the Numeracy and Scientific Literacy cluster.
  3. Three courses must be taken at the third tier, selected from at least two of the thematic clusters.

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