May 16, 2021  
2017-18 Academic Calendar Mount Royal University 
2017-18 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

Marketing, BBA

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Professional marketers navigate the dynamic world of brands, evolving consumer attitudes, emerging design trends, innovation, and the global marketplace.

Gain the knowledge needed to become a marketing professional who can effectively blend insight, strategy and creativity to help bring extraordinary products, services, experiences and campaigns to the marketplace.

Mount Royal University is educating marketers who use market intelligence, design and implement integrated branding programs, design experiences, create marketing plans that capitalize on opportunities, and apply emerging technologies.

Upon graduation, you may find careers in a variety of areas. You may guide the strategic and creative direction of corporate brands in large organizations, find placement in advertising agencies in Calgary, or help build identities from the ground up for start-ups and social ventures. Mount Royal’s marketing program will prepare you to work in a variety of sectors including oil and gas, tourism, health care, retail services, manufacturing, nonprofit, agriculture and government.

Applying theory through practice

To ensure our graduates are ready to take their place in the profession, marketing students are required to complete verified professional and volunteer experience linked to the learning outcomes of the degree. This experience not only puts newly learned skills to work, but also expands the students’ professional network and builds confidence. Marketing students have the flexibility to identify and choose the experiences that align with both their professional and personal goals. Note that all professional and volunteer experiences will be subject to verification through a student’s professional portfolio. For additional information, please review the minimum professional and volunteer experience requirements with the department chair.

Two of the Following Option Courses

All BBA - Marketing major students must complete two of the following option courses (exceptions require departmental approval):


* No more than one Directed Readings course in a single discipline can be used for graduation purposes.

General Education

For course information visit

Students are encouraged to meet with an Advisor before registering in a course.

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