Professional marketers navigate the dynamic world of brands, evolving consumer attitudes, emerging design trends, innovation, and the global marketplace.
\r\n\r\nGain the knowledge needed to become a marketing professional who can effectively blend insight, strategy, and creativity to help bring extraordinary products, services, experiences and campaigns to the marketplace.
\r\n\r\nMount Royal University is educating marketers who use market intelligence, design and implement integrated branding programs, design experiences, create marketing plans that capitalize on opportunities, and apply emerging technologies.
\r\n\r\nUpon graduation, you may find careers in a variety of areas. You may guide the strategic and creative direction of corporate brands in large organizations, find placement in advertising agencies in Calgary, or help build identities from the ground up for start-ups and social ventures. Mount Royal's marketing program will prepare you to work in a variety of sectors including oil and gas, tourism, healthcare, retail services, manufacturing, nonprofit, agriculture, and government.
\r\n\r\nTo ensure our graduates are ready to take their place in the profession, marketing students are required to complete verified professional and volunteer experience linked to the learning outcomes of the degree. This experience not only puts newly learned skills to work, but also expands the students' professional network and builds confidence. Marketing students have the flexibility to identify and choose the experiences that align with both their professional and personal goals.
\r\n
\r\nNote: All professional and volunteer experiences will be subject to verification through a student's professional portfolio.
For additional information, please review the minimum professional and volunteer experience requirements with the department chair.
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\r\nNote: Students are strongly advised to consult an Advisor before choosing their Marketing major courses and electives.
\r\n* No more than one Directed Readings course in a single discipline can be used for graduation purposes.
Students must complete four electives courses.
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