Dec 26, 2024  
2020-2021 Academic Calendar Mount Royal University 
    
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2020-2021 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

COMM 3759 - The Business of Media

(formerly COMM 4759)
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Online, Lecture
Revenue generation and entrepreneurial innovation are essential to the financial health of today’s media companies. Students will consider effective practices and issues raised in such areas as budgets, branding, audience development, advertising sales, and entrepreneurial activities such as crowdsourcing.

Prerequisite(s): COMM 2501 .
Fall Schedule
Winter Schedule
Spring Schedule
Summer Schedule