Nov 22, 2024  
2020-2021 Academic Calendar Mount Royal University 
    
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2020-2021 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

MKTG 3550 - Creating Brand Intelligence


Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Lecture
Meaningful marketing campaigns are developed through a transdisciplinary, rigorous, and creatively-driven process. In this course, students are immersed in public critique and deconstruction of the creative and emotional potential of existing marketing assets. Students will be asked to reframe, redesign, rewrite and develop new elements for extraordinary advertising and promotional campaigns.

Prerequisite(s): MKTG 3150 .
Fall Schedule
Winter Schedule
Spring Schedule
Summer Schedule