BMST 3405 - Multimedia Content Management

(formerly COMM 3405)
Credit(s): 3
Lecture Hour(s): 1.5
Lecture Hours Schedule Type: Lecture
Tutorial Hour(s): 1.5

Content management for media producers is growing ever more complex and sophisticated. The utilization of social media to build an audience and monetize content is vital to sustainability. Different platforms lend themselves to different approaches to content. This class will use discussion and analysis of multiple media content systems, as well as experiential learning methods to understand concepts. Students will develop skills necessary for implementing a multimedia content strategy.

Prerequisite(s): BMST 2400, BMST 2401, BMST 2404 and BMST 2405.
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