May 05, 2024  
2022-2023 Academic Calendar Mount Royal University 
    
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2022-2023 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

INBU 3302 - International Marketing


Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
There are ways to succeed in international marketing and they include understanding who your customers are, what they want and how you can best provide it. International Marketing prepares you to master the challenges of international markets. Topics include domestic versus international marketing, principles of marketing, market research techniques, promotional strategies, pricing, missions and trade fairs and international marketing management.

GNED Cluster 3 - Tier 3