Jul 13, 2024  
2022-2023 Academic Calendar Mount Royal University 
2022-2023 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

MKTG 2150 - Introduction to Marketing

Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
This course provides an introduction to the fundamental concepts and principles of marketing including an introduction to the 4 P’s or marketing mix - product, price, place and promotion. Upon successful completion of this course, the student will have the ability to: evaluate customer wants and needs; analyze and interpret market research; link trends in the environment to marketing decisions; develop a customer or target market profile for a product (good, service or idea); and communicate a marketing strategy effectively in visual, verbal and written formats. This course serves as the foundation for subsequent marketing courses.

GNED Cluster 3 - Tier 2