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2022-2023 Academic Calendar Mount Royal University [ARCHIVED CATALOG]
Courses
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Entrepreneurship |
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ENTR 2299 - Directed Readings
Credit(s): 3
Lecture Hours Schedule Type: Directed Reading
Subject to the approval of the Chair.
Directed Readings are intended to provide a more flexible approach for
students who want to pursue and receive credit in areas of study which are
of particular interest to them. Two Directed Reading courses can be used
for graduation purposes but they must be in different disciplines. A Directed
Reading cannot replicate an existing course. The objectives of the Directed
Reading course(s) must be filed in the Office of the Registrar and will be
made available to any institution requesting them for evaluation purposes.
Arrangements for Directed Readings must be completed on or before the Add/
Drop deadline.
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ENTR 2301 - Innovation and the Entrepreneurial Experience
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
This experiential course develops an understanding of innovation and builds awareness of the practical experiences of entrepreneurs. Students participate in experiential activities and competitions, and learn using a practical framework that integrates current research, practice and lessons learned from people who have started impactful businesses with limited resources.
Note: Only one of ENTR 2301 or ENTR 3301 can be used to satisfy program requirements.
GNED Cluster 3 - Tier 2
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ENTR 3302 - Creativity for Entrepreneurial Practice
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
This course introduces the concepts of innovation and entrepreneurial creativity. Students draw upon the inspired thinking and entrepreneurial pursuits of leaders in a variety of disciplines in order to understand the process of innovation and appreciate the role of creativity in making innovation possible. Emphasizing the development of the student’s own entrepreneurial creativity and ability to innovate, the experiential and reflective activities in this course encourage students to explore their potential as passionate agents of change - in their own lives and in society.
GNED Cluster 3 - Tier 3
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ENTR 3305 - The Art of the Pitch
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
This course will help students develop their entrepreneurial communications skills to help them prepare for and present their business ideas to prospective investors, partners, employees and customers. It will focus on skill development in visual, verbal and vocal communications to pitch business ideas and handle questions and answers about their presentations.
GNED Cluster 4 - Tier 3
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ENTR 3331 - Law for Small Business
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
This course requires students to recognize and analyze legal principles and processes in contemporary business environments. The primary topics are: the legal system - courts, civil litigation, and Constitutional issues; applicable tort and contract principles and cases; real property law; business and nonprofit entities, forms, organization and liabilities; insurance and risk management; leases and employment law. Additional topics may include intellectual property; marketplace legislation; commercial law; negotiable instruments; purchase and sale of a business; and trust law.
Note: Only one of Entrepreneurship 3331 or MGMT 3230 can be used to satisfy program requirements.
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ENTR 3350 - Spearheading and Navigating Product Launch
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
Product managers are central to the launch and success of new product offerings in an organization. In this course students will have the opportunity to work with local, young growth oriented companies that have identified a new product opportunity. Working with founders, technologists and marketers, students will build a product launch roadmap, a go-to-market strategy, channel strategy and financial forecast with a focus on execution for launching the new product. The objective is for students to learn about and experience the many roles of a Product Manager in steering a product to market.
Prerequisite(s): ENTR 2301 and ENTR 3302 .
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ENTR 3360 - How Technology Enables Innovation
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
Technological innovation is increasingly a source of competitive advantage to organizations. Business roles within an organization are often closest to the customer and the problems that customers are trying to solve. It is critical that business professionals understand the capabilities and potential of technology to drive product and business model innovation. This course will improve your understanding of technology, what it can enable, and stimulate thought on how technologies can be applied to innovative offerings. No prior technology expertise is assumed and the focus is on the capabilities and limitations of various technologies, rather than on the underlying science/engineering.
Prerequisite(s): ENTR 2301 and ENTR 3302 .
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ENTR 3370 - Society, Innovation and Enterprise
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
In this course, students will be equally introduced to theories and practical understanding of private initiatives for public purpose. Current social realities have generated a paradigm shift in relation to the interface of business and society. This new paradigm sees innovation and market models as venues to address social challenges. The course explores the foundations of the social economy and relates them to the necessary entrepreneurial thinking of organizational structures and operating systems. Students will be exposed to the social context of social enterprises through service learning or other experiential activities.
GNED Cluster 3 - Tier 3
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ENTR 3399 - Directed Readings
Credit(s): 3
Lecture Hours Schedule Type: Directed Reading
Subject to the approval of the Chair.
Directed Readings are intended to provide a more flexible approach for
students who want to pursue and receive credit in areas of study which are
of particular interest to them. Two Directed Reading courses can be used
for graduation purposes but they must be in different disciplines. A Directed
Reading cannot replicate an existing course. The objectives of the Directed
Reading course(s) must be filed in the Office of the Registrar and will be
made available to any institution requesting them for evaluation purposes.
Arrangements for Directed Readings must be completed on or before the Add/
Drop deadline.
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ENTR 3730 - Special Topics in Innovation and Entrepreneurship
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
This course provides an examination of selected topics in innovation and entrepreneurship. As this is a variable content course, the specific topic will be announced and advertised each time it is offered. Students may not receive credit for this course more than once.
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ENTR 4332 - Venture Launch
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
In this course, students will be immersed in the issues encountered by entrepreneurs while starting a new venture. They will be challenged to evaluate and build upon the opportunities they developed in ENTR 3302 and consider industry, market and product research through the lens of the start-up phase of the venture life cycle. Contingency strategies will be developed as necessary after students receive feedback on progress and viability.
Prerequisite(s): ENTR 2301 and ENTR 3302 .
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ENTR 4343 - Growing the Enterprise
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
Our environment requires dynamic leaders who can contribute to and champion growth of both enterprises and changemaking organizations. In this experiential course, the focus will be on topics such as marketing, sales, financials, business modeling, opportunity valuation, next levels of fundraising, management team and founder as leader, and other topics related to growing enterprises. In addition, the reasons enterprises typically fail will be analyzed.
Prerequisite(s): ENTR 2301 and ENTR 3302 .
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ENTR 4344 - Corporate Innovation and Entrepreneurship
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
This course is designed to develop an understanding of the scope and complexity of the issues related to fostering and developing innovation and entrepreneurial endeavors within established enterprises, including the corporation. Topics to be examined include the challenges and opportunities for both employees and senior leaders in creating and maintaining a culture that fosters both intrapreneurial endeavors and corporate entrepreneurship.
Prerequisite(s): ENTR 2301 or ENTR 3302 .
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ENTR 4420 - DNA of Buying, Selling and Business Development
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
This course explores customer acquisition roles of buying, selling and business development in driving a dynamic organization’s growth strategy. Business development is the creation of long-term value for an enterprise from customers, markets and relationships. Through experiential opportunities, both the foundation and application of executing business development will be explored. Students will have the opportunity to observe, interact and learn from local and established growth oriented SMEs. Cases will also develop students’ insights. The course will culminate in a business development project with local enterprise.
Prerequisite(s): ENTR 2301 and ENTR 3302 .
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ENTR 4433 - Business Plan Development
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
Students will be able to prepare and present a solid business plan for a new or existing enterprise. Areas covered will include identifying and assessing opportunities, developing a winning strategy, identifying resource requirements and selling the plan to financing sources.
Prerequisite(s): MKTG 2150 , ACCT 3224 and one of MGMT 2130 , ENTR 2301 , SINV 2201 .
Note: Only one of ENTR 3333 or ENTR 4433 can be used to satisfy program requirements.
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