Jul 13, 2024  
2022-2023 Academic Calendar Mount Royal University 
2022-2023 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

MKTG 3258 - Evidence-Based Marketing

Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
This course explores the goals of evidence-based marketing and essential methodologies used to gain insight. Students will have the opportunity to learn how to support effective marketing decisions through focused market research and analysis. A key outcome of this course is the initial development of a student’s co-curricular professional portfolio and associated professional development plan. 

Prerequisite(s): MKTG 2150 .