Dec 21, 2024  
2018-19 Academic Calendar Mount Royal University 
    
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2018-19 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

COMM 2402 - Media Marketing and Advertising


Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Lecture
This course covers the theory and practice of marketing and advertising in the media industry including audience demographics, branding and promotion. Course work will include research, case studies and campaign development.

Prerequisite(s): COMM 1401 , COMM 1402 , COMM 1404 , COMM 1405  and COMM 2400 .
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