Dec 30, 2024  
2018-19 Academic Calendar Mount Royal University 
    
Catalog Navigation
  Calendar Home
  Courses
  Program listing by credential
  Minors
  Academic Faculties & Programs
  Calendar Statement
  Information for Students
  Academic Schedule
  Admission
  Transfer Credit and PLAR
  Registration Information
  Fees and Deposits
  Tuition & Fee Schedules
  Academic Regulations
  Academic Status
  General Graduation Requirements
  General Education
  Aboriginal Education Program
  University Entrance Option
  Glossary
  PDF 2018-19 Academic Calendar
HELP
2018-19 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

COMM 3759 - The Business of Media

(formerly COMM 4759)
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Online, Lecture
Revenue generation and entrepreneurial innovation are essential to the financial health of today’s media companies. Students will consider effective practices and issues raised in such areas as budgets, branding, audience development, advertising sales, and entrepreneurial activities such as crowdsourcing.

Prerequisite(s): COMM 2501 .
Fall Schedule
Winter Schedule
Spring Schedule
Summer Schedule