Mar 29, 2024  
2018-19 Academic Calendar Mount Royal University 
    
2018-19 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

COMM 3847 - Public Relations Management


Credit(s): 3
Lecture Hour(s): 2
Lecture Hours Schedule Type: Lecture
Tutorial Hour(s): 2

Building on the introduction to public relations course and research methods course, students learn the fundamentals of public relations program planning. The course begins with theory, case study analysis and discussion, and ends with teams planning, executing and evaluating a client based public relations initiative. Students conduct research, analyze target audiences and messages to be delivered, undertake budgeting and scheduling activities, and evaluate the results.

Prerequisite(s): COMM 1841  and COMM 3855 .
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