COMM 4847 - International and Intercultural Public Relations

Credit(s): 3
Lecture Hours Schedule Type: Online
This is a senior-level course for public relations students. Students learn the essential elements of effective public relations activities in an international and intercultural context. They examine those elements through the relevant policies and activities governing public relations abroad including marketing, advertising, cultural diversity issues, legislation and government regulations such as NAFTA and GATT, as well as new communication technologies, financial markets, ethics, and international labour and workplace issues.

Prerequisite(s): COMM 4892 or consent of the department.
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