Dec 26, 2024  
2018-19 Academic Calendar Mount Royal University 
    
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2018-19 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

ENTR 3251 - Marketing Research for Small Business


Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Lecture
This course is designed to provide the entrepreneurship students with a practical guide to the marketing research process. They will learn how they can utilize marketing research to assist them in effective marketing decision making, what types of research are the most cost- and time-effective for an entrepreneur, and how to apply the principles in researching their own small business.

Prerequisite(s): ENTR 2201 , MKTG 2150  and MGMT 2262 .
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