ENTR 3350 - Spearheading and Navigating Product Launch

Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Lecture
Product managers are central to the launch and success of new product offerings in an organization. In this course students will have the opportunity to work with local, young growth oriented companies that have identified a new product opportunity. Working with founders, technologists and marketers, students will build a product launch roadmap, a go-to-market strategy, channel strategy and financial forecast with a focus on execution for launching the new product. The objective is for students to learn about and experience the many roles of a Product Manager in steering a product to market.

Prerequisite(s): ENTR 2301 and ENTR 3302.
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