Dec 26, 2024  
2018-19 Academic Calendar Mount Royal University 
    
Catalog Navigation
  Calendar Home
  Courses
  Program listing by credential
  Minors
  Academic Faculties & Programs
  Calendar Statement
  Information for Students
  Academic Schedule
  Admission
  Transfer Credit and PLAR
  Registration Information
  Fees and Deposits
  Tuition & Fee Schedules
  Academic Regulations
  Academic Status
  General Graduation Requirements
  General Education
  Aboriginal Education Program
  University Entrance Option
  Glossary
  PDF 2018-19 Academic Calendar
HELP
2018-19 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

ENTR 4420 - DNA of Buying, Selling and Business Development


Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Lecture
This course explores customer acquisition roles of buying, selling and business development in driving a dynamic organization’s growth strategy. Business development is the creation of long-term value for an enterprise from customers, markets and relationships. Through experiential opportunities, both the foundation and application of executing business development will be explored. Students will have the opportunity to observe, interact and learn from local and established growth oriented SMEs. Cases will also develop students’ insights. The course will culminate in a business development project with local enterprise.

Prerequisite(s): ENTR 2301  and ENTR 3302 .
Fall Schedule
Winter Schedule
Spring Schedule
Summer Schedule