MKTG 3258 - Evidence-Based Marketing

Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Lecture
This course explores the goals of evidence-based marketing and essential methodologies used to gain insight. Students will have the opportunity to learn how to support effective marketing decisions through focused market research and analysis. A key outcome of this course is the initial development of a student’s co-curricular professional portfolio and associated professional development plan.

Prerequisite(s): MKTG 2150.
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