May 12, 2024  
2017-18 Academic Calendar Mount Royal University 
    
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2017-18 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

MKTG 2150 - Introduction to Marketing


(3 credits) 3 hours lecture Lecture
This course provides an introduction to the fundamental concepts and principles of marketing including an introduction to the 4 P’s or marketing mix - product, price, place and promotion. Upon successful completion of this course, the student will have the ability to: evaluate customer wants and needs; analyze and interpret market research; link trends in the environment to marketing decisions; develop a customer or target market profile for a product (good, service or idea); and communicate a marketing strategy effectively in visual, verbal and written formats. This course serves as the foundation for subsequent marketing courses.

GNED Cluster 3 - Tier 2
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