Dec 21, 2024  
2017-18 Academic Calendar Mount Royal University 
    
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2017-18 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

MKTG 3450 - Marketing Design Literacy


(3 credits) 3 hours lecture Lecture
Design literacy introduces the creative tools and processes essential to marketing. This course examines the fundamentals of design for brands and campaigns across media platforms. Students will have the opportunity of discovering methods to develop beautiful, well-informed creative solutions that meet an organization’s needs and resonate with its audiences.

Prerequisite(s): MKTG 3150 .
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