Dec 30, 2024  
2017-18 Academic Calendar Mount Royal University 
    
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2017-18 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

MKTG 3550 - Creating Brand Intelligence


(3 credits) 3 hours lecture Lecture
Meaningful marketing campaigns are developed through a transdisciplinary, rigorous, and creatively-driven process. In this course, students are immersed in public critique and deconstruction of the creative and emotional potential of existing marketing assets. Students will be asked to reframe, redesign, rewrite and develop new elements for extraordinary advertising and promotional campaigns.

Prerequisite(s): MKTG 3150 .
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