COMM 3841 - Media Relations

(3 credits) 1 hour lecture, 2 hours tutorial Lecture, Tutorial

This course examines the relationship between public relations and the media. Through work on a client project, students learn about the importance of strategic media planning in both traditional and online environments and practice writing public service announcements (PSAs), news releases, feature articles and creating media kits. Students participate in a mock news conference and receive media training.

Prerequisite(s): COMM 1841 , COMM 1849 and COMM 2849 .
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