Dec 21, 2024  
2017-18 Academic Calendar Mount Royal University 
    
2017-18 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

COMM 3855 - Research Methods for Public Relations


(3 credits) 4 hours lecture Lecture
This course develops competence in major forms of research including the use of surveys, focus groups, content analysis, and the use of existing information accessed through libraries, online databases, and other computer-based search tools. Elements of descriptive statistics as they apply to the analysis of survey design are reviewed. The course provides instruction and hands-on practice in conducting communications research and communicating the findings as a fundamental part of the public relations profession.

Prerequisite(s): COMM 1841  and COMM 2849 .
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