Dec 15, 2019  
2017-18 Academic Calendar Mount Royal University 
2017-18 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

ENTR 4420 - DNA of Buying, Selling and Business Development

(3 credits) 3 hours lecture Lecture
This course explores customer acquisition roles of buying, selling and business development in driving a dynamic organization’s growth strategy. Business development is the creation of long-term value for an enterprise from customers, markets and relationships. Through experiential opportunities, both the foundation and application of executing business development will be explored. Students will have the opportunity to observe, interact and learn from local and established growth oriented SMEs. Cases will also develop students’ insights. The course will culminate in a business development project with local enterprise.

Prerequisite(s): ENTR 2301  and ENTR 3302 .
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