Apr 30, 2024  
2017-18 Academic Calendar Mount Royal University 
    
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2017-18 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

INBU 3305 - International Market Entry Strategies


(3 credits) 3 hours lecture Lecture
Success in international trade means that your product must get into the hands of prospective customers in the most efficient, safe and cost-effective manner possible. Topics in this course include distribution channels, partnering, barriers to entry, market entry strategies, managing a joint venture, investment-based strategies and exit strategies.

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