Marketing, Minor

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The minor in Marketing provides a general overview of the marketing discipline for students in degree programs at Mount Royal University.

This minor exposes students to introductory and advanced topics in the field of marketing. Students have the option to focus on marketing creative or strategic marketing.

Required Courses

MKTG 2150 - Introduction to Marketing
MKTG 3150 - The Science of Persuasion
MKTG 3258 - Evidence-Based Marketing

Three of the following

INBU 3302 - International Marketing
MKTG 3350 - Consumer Behaviour
MKTG 3450 - Marketing Design Literacy
MKTG 3458 - Managing Marketing Relationships
MKTG 3550 - The Fundamentals of Branding
MKTG 3558 - Navigating Marketing Trends
MKTG 3730 - Special Topics in Marketing
MKTG 4850 - Professional Brand Studio
MKTG 4858 - Marketing-Driven Strategy

Note

Students wishing to focus on marketing creative as part of their minor are advised to take MKTG 3450 , MKTG 3550 , and MKTG 4850 . Students wishing to focus on strategic marketing as part of their minor are advised to take MKTG 3458 , MKTG 3558 , and MKTG 4858 .