May 16, 2021  
2017-18 Academic Calendar Mount Royal University 
2017-18 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

General Management, Innovation and Entrepreneurship Concentration, BBA

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The Bachelor of Business Administration - General Management major is designed to offer students flexibility in program design and transferability. Students pursuing a General Management major may choose from a variety of business courses with the intention of obtaining a general business education. In addition to the 16 required core business courses, student may choose any 10 courses offered by the Bissett School of Business. These may include Accounting, Entrepreneurship, Finance, Human Resources, International Business, Marketing, Social Innovation, Supply Chain Management, and Aviation. Students may also choose other courses from outside the Bissett School of Business. Students are strongly advised to consult an Advisor before choosing courses in the completion of a General Management major.

Students enrolled in the General Management major have the option to pursue a minor (refer to the Minors section of this calendar) or to complete one of the six concentrations in Financial Analysis, Financial Services, Innovation and Entrepreneurship, International Business, Social Innovation or Supply Chain Management as follows:

Concentration in Innovation and Entrepreneurship

The concentration in Innovation and Entrepreneurship is designed to graduate curious and entrepreneurial minds who are innovative drivers of business development in dynamic, growth oriented companies that they join or start. This experiential program will go beyond teaching mind-set and business models, to executing product and business development strategies for the commercialization of innovative ideas. The Entrepreneurship concentration prepares graduates to either join an organization in a customer-facing role with unlimited potential or start their own business.

In addition to supporting students to start their own ventures following graduation, the Entrepreneurship concentration prepares graduates for careers across small and medium growth oriented enterprises in a variety of positions including: business development, sales, product development and product management.

The Bachelor of Business Administration - General Management Major, Innovation and Entrepreneurship concentration also includes a Co-operative Education option.

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