Professional marketers navigate the dynamic world of brands, evolving consumer attitudes, emerging design trends, innovation, and the global marketplace.
Gain the knowledge needed to become a marketing professional who can effectively blend insight, strategy and creativity to help bring extraordinary products, services, experiences and campaigns to the marketplace.
Mount Royal University is educating marketers who use market intelligence, design and implement integrated branding programs, design experiences, create marketing plans that capitalize on opportunities, and apply emerging technologies.
Upon graduation, you may find careers in a variety of areas. You may guide the strategic and creative direction of corporate brands in large organizations, find placement in advertising agencies in Calgary, or help build identities from the ground up for start-ups and social ventures. Mount Royal’s marketing program will prepare you to work in a variety of sectors including oil and gas, tourism, health care, retail services, manufacturing, nonprofit, agriculture and government.
Applying theory through practice
To ensure our graduates are ready to take their place in the profession, marketing students are required to complete verified professional and volunteer experience linked to the learning outcomes of the degree. This experience not only puts newly learned skills to work, but also expands the students’ professional network and builds confidence. Marketing students have the flexibility to identify and choose the experiences that align with both their professional and personal goals. Note that all professional and volunteer experiences will be subject to verification through a student’s professional portfolio. For additional information, please review the minimum professional and volunteer experience requirements with the department chair.
Bachelor of Business Administration
The foundation of the BBA includes sixteen required core business courses, 10 major courses, 10 General Education* courses, and four electives, for a total of 40 courses over four years.
* Please consult the University Calendar for information concerning the University’s General Education requirement.
The 16 required core business courses in the BBA consist of the following:
All BBA - Marketing major students must complete the following eight required courses as part of their major requirements:
Two of the Following Option Courses
All BBA - Marketing major students must complete two of the following option courses (exceptions require departmental approval):
* No more than one Directed Readings course in a single discipline can be used for graduation purposes.
For course information visit mtroyal.ca/gened/courses.
Students are encouraged to meet with an Advisor before registering in a course.
Honours Stream in The Bachelor of Business Administration - All Majors
Students who are interested in pursuing graduate school or who wish to explore their selected field in more depth are advised to apply for admission into the Honours stream in the Bachelor of Business Administration. Core BBA program requirements are augmented with additional research methods courses and the completion of an Honours Research Project. The Honours BBA provides students a choice of two streams. The first is a scholarly stream and intended for students interested in pursuing graduate school. The second is an applied stream and intended for students seeking to enhance career skills - with a focus on applying theory to practice.
Please contact Business Student Advisers and obtain the latest Honours BBA Handbook, which contains more detailed information.
Admission Requirements - Honours Stream in the Bachelor of Business Administration
To be considered for admission into the honours program, student must achieve a 3.5 GPA in their most recent 20 courses (60 credits) prior to June 30 of the year they apply for entrance into the honours program. Admission into the Honours stream is competitive and is not guaranteed.
Note: A student who has already graduated with a Bachelor of Business Administration may not apply to enter the Honours stream.
Application for Admission into the Honours Stream
Students may apply for admission into the Honours stream in the fall of their third year, after the completion of a minimum 20 courses. Applications will be accepted each year from September 15 to November 15. The process for application to the Honours stream is included in the BBA Honours Handbook which can be found on the Bissett School of Business website. It is recommended that the student obtain in advance the agreement of a fulltime faculty member of the Bissett School of Business to be that student’s Honours Research Project supervisor.
If a student is admitted into the program, s/he will take MGMT 5110 - Research Methods for Business in the winter semester (it is anticipated this course will be offered only once per academic year). Upon successful completion of MGMT 5110 , the student will then commence their MGMT 5120 - Honours Research Project in the fall of their final year.
Continuance Requirements - Honours
Students admitted into the Honours BBA stream must maintain a minimum cumulative GPA of 3.50. Students who fail to maintain a semester GPA of 3.50 will lose their place in the Honours stream. Students will normally not be permitted to reapply to the Honours stream, and may do so only with the permission of the Chair of their honours discipline. Students permitted to reapply must follow the procedures for “application into the Honours stream,” as mentioned above. There is no guarantee that a student will be re-admitted into the Honours stream.
Bachelor of Business Administration - Honours Stream
Students may complete the Honours stream in all of the BBA majors. Thirty seven of the courses in the BBA Honours stream are identical to those previously listed for each of the majors in the BBA: 10 General Education courses; 16 core BBA courses; and 10 major specific courses.
BBA Honours students must take the following three courses as part of their four BBA electives:
Graduation Requirements - Honours Stream
To be eligible for graduation, students must satisfactorily complete all degree program requirements and course work. Students must achieve a minimum cumulative GPA of 3.50 to be eligible for graduation within the honours stream. Students must follow the graduation application procedure outlined in the current Mount Royal Calendar. Applications must be submitted by the date published in the Calendar.