LSCM 3307 - Introduction to e-Business

Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
This course examines the impact technological changes have made on the face of business. This course encompasses Internet technology, the nature of e-business competition, and underlying economics of e-business to provide a comprehensive look at how businesses survive and thrive on the Internet. Topics include web and Internet fundamentals, e-business models, customer interface, and marketing and e-business strategy.

Prerequisite(s): MKTG 2150 or consent of the department.