Dec 22, 2024  
2023-2024 Academic Calendar Mount Royal University 
    
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2023-2024 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

MKTG 2154 - Professional Selling


Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
This course provides an in-depth study of the sales process: prospecting, presenting, meeting objections and closing. Emphasis is placed on understanding the sales process and developing the skills necessary for successful selling. Using information access and retrieval skills, a complete sales presentation is developed and presented to the class.