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Oct 06, 2024
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2023-2024 Academic Calendar Mount Royal University [ARCHIVED CATALOG]
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MKTG 2154 - Professional Selling Credit(s): 3 Lecture Hour(s): 3 Lecture Hours Schedule Type: Blended, Lecture, Online This course provides an in-depth study of the sales process: prospecting, presenting, meeting objections and closing. Emphasis is placed on understanding the sales process and developing the skills necessary for successful selling. Using information access and retrieval skills, a complete sales presentation is developed and presented to the class.
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