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Oct 06, 2024
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2023-2024 Academic Calendar Mount Royal University [ARCHIVED CATALOG]
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MKTG 3258 - Evidence-Based Marketing Credit(s): 3 Lecture Hour(s): 3 Lecture Hours Schedule Type: Blended, Lecture, Online This course explores the goals of evidence-based marketing and essential methodologies used to gain insight. Students will have the opportunity to learn how to support effective marketing decisions through focused market research and analysis. A key outcome of this course is the initial development of a student’s co-curricular professional portfolio and associated professional development plan.
Prerequisite(s): MKTG 2150 .
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