|
Dec 06, 2024
|
|
|
|
2023-2024 Academic Calendar Mount Royal University [ARCHIVED CATALOG]
|
MKTG 4858 - Marketing-Driven Strategy Credit(s): 3 Lecture Hour(s): 3 Lecture Hours Schedule Type: Blended, Lecture, Online This senior course focuses on synthesizing the analytical marketing skills built through the degree program. In this course, students will have the opportunity to develop a comprehensive marketing strategy and translate this strategy into a concise marketing plan. A key outcome of this course is the submission and review of a student’s completed marketing portfolio.
Prerequisite(s): MKTG 3458 and MKTG 3558 . Community Service Learning
|
|