Sep 07, 2024  
2023-2024 Academic Calendar Mount Royal University 
    
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2023-2024 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

BMST 2402 - Media Marketing and Advertising

(formerly COMM 2402)
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Lecture, Blended, Online
This course covers the theory and practice of marketing and advertising in the media industry, including audience demographics, branding and promotion. Course work will include research, case studies and campaign development.