Feb 22, 2024  
2023-2024 Academic Calendar Mount Royal University 
2023-2024 Academic Calendar Mount Royal University

PUBR 1841 - Introduction to Public Relations

(formerly COMM 1841)
Credit(s): 3
Lecture Hour(s): 2
Lecture Hours Schedule Type: Blended, Lecture, Online
Tutorial Hour(s): 1

This course will provide students with an overview of the field of public relations and environments in which practitioners work. Public relations will be considered from the perspective of human communication theories. Students will also learn the history and role of public relations in different organizational settings, and all key components of the public relations process from both a theoretical and practical point of view. Issues facing the practitioner and the industry will also be discussed.