May 28, 2024  
2023-2024 Academic Calendar Mount Royal University 
2023-2024 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

PUBR 2803 - Applied Visual Communication for Public Relations

(formerly COMM 2803)
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
This course is a survey of major issues, techniques, and strategies in visual communications. Principles of graphic communication, design, and layout will be applied to the production of a variety of print-based media, including newspapers, newsletters, reports, manuals and brochures, using current computer-based page-layout and graphics programs. Typography and the uses of paper, as they affect the options for printing processes, will be examined and applied.

Prerequisite(s): Consent of the department.